UX Research, Virtual Conference Prep, Product Research
At the beginning of March, an event rapidly approached that I’d been looking forward to for more than six months.
As far as I’m aware, Advancing Research 2020 is the first international user experience research-focused conference of its kind. As a bonus, it was scheduled to take place in my hometown of New York City. I hoped to meet and learn from an impressive list of people in my industry—something I’d wished for over a decade.
In September, I submitted a proposal to speak at the conference. I was ecstatic when I got word that my proposal was accepted to present alongside an exciting lineup of researchers from Microsoft, Salesforce, Atlassian, Workday, Oracle, Spotify, Capital One, and Shopify, to name some.
At ADP, we’ve been doing some pretty innovative and in-depth client research that includes everyone on the product development team. It’s been fun, impactful, and something I enjoy sharing with peers whenever I get the chance. I couldn’t wait for the event to happen.
Presenting at a Virtual Conference in the time of social distancing
You may have guessed that things didn’t go as planned. The conference moved to a virtual, live-streamed event. For the two weeks leading up to the event, everyone scrambled to prepare for a new way “to conference.” As a speaker, I had to create a pseudo-home studio with decent equipment and to adjust my talk for a virtual setting.
Tips to prepare for presenting at a Virtual Conference (Avoid my mistakes)
Get the connection right and order equipment early. Internet stability was our #1 concern, which meant I needed to hardwire into my router. For me, that meant setting up a temporary desk in my basement. Luckily, I had ordered an ethernet cable on Amazon in March, before they deprioritized non-essential items. My luck ran out on the mic. Their definition of non-essential obviously didn’t match mine!
Of course, the cable arrived, and I realized my new Macbook Air has no ethernet jack! My 5-year-old daughter saved the day. The 8-year-old Mac Powerbook I had revived for her home-schooling had an ethernet jack. Sadly, she didn’t appreciate her temporary upgrade as she should have when we swapped Macs for the day. Lesson: Check your ports before you do a 1-click buy.
Lights, camera…where did I put my sunglasses? Lighting, that was fun. Ha! Not really. I had to downgrade the built-in camera in exchange for internet stability. That meant supplementing with a gooseneck reading lamp, plus a work light from my tool shed, both shining directly into my eyes. The good news? It worked, but it had me wishing for a pair of shades and a bass guitar.
Check, check, can you see my screen? Practice. We did a tech check with the conference organizers on Friday night, a solo dress rehearsal Saturday night, and a final Monday 8 am tech check. I was scheduled last in my group, so I waited “backstage” until about ten when it was my turn to present. I survived with only one technical glitch. Apparently, I’d left my mouse cursor in the center of the screen—oh well, next time.
The organizers did a great job of creating Zoom break out rooms for pre-session coffee hangouts and sponsored presentation meetings during breaks. I’m not going to lie; I missed the networking aspect.
So what did I present? At ADP, I Iead a group of User Experience Researchers who work across product silos to help all our teams understand user behaviors and needs. In our role, we work with a wide variety of partners, some of whom have extensive experience working with UX Research and some who do not. Since 2013, I have helped transform ADP into a truly user-centered technology organization.
My presentation focused on the theme of Scaling Our Impact. Since joining the Chelsea Innovation Lab in 2014, ADP’s appetite for customer insights has grown immensely. As a leader in User Experience Research, I have experience with many efforts to meet these growing needs. Many of the conference attendees are in a similar situation to where we were six years ago and attended this conference to learn how they, too, could be successful.
In my talk, I touched on what our program has done to help ADP think more strategically about research, and how we have used this program to break down silos across the organization. But the primary goal of my discussion was to explain how we leveraged this program to harness a growing internal excitement for research. I assumed attendees had the same excitement we did with a need to grow this within their own companies.
In 2016, we began to experiment with a program we now call “Come See For Yourself.” In this program, we partner the entire ADP product team, not just the researchers, with clients in the field so that we can see for ourselves how clients work, use our software, etc. Our philosophy to include “non-researchers” is to help them better understand our clients and to upskill them in little ways that train them to gather relevant client data.
The reason? An army of researchers could never meet the demand.
Our solution? Teach everyone to be a researcher.
The impact? Amazing. Better products that anticipate the needs of clients in an elegant and meaningful way.
We are extremely lucky that ADP has a highly engaged client base that is excited to share their business models, and how they use our software in the context of work. It’s pretty intense.
If you have participated in a program like this, you know what I mean. If you haven’t and think you might be interested in exploring new opportunities, check out our openings in UX Research on tech.adp.com, or reach out to me on LinkedIn for a chat.
As for the virtual conference, my preference is still to “conference” in a meeting space, but given the situation, that may not happen anytime soon.
Jesse Zolna, Ph.D., leads a cross-functional research team at ADP reporting into our CTO.
A year ago I wrote a controversial article about ADP’s new core HCM system, code-named Lifion. Well here it is a year later, and it looks like ADP has done it. The company’s next-generation HCM and payroll system is now available, and could become one of the more disruptive systems on the market. While the system is still young, it sets a technical direction for Workday, SAP, Oracle, and others.
How The HR Software Market Has Changed
Let me briefly discuss how the HR software market has changed. Core Human Capital systems are a large, growing and important market. Once considered the “system of record” for employees, they are now used by every company as a way to keep track of people’s jobs and work, plan and facilitate careers, and make sure people are paid correctly.
Now, they are changing again.
Today’s HCM platforms are no longer just systems of record, they are systems to make employees’ work lives better. They have to support many organization models (hierarchy, teams, projects, contractors, gig workers); they have to address many forms of reward and pay (salary, hourly, by the project, by output); and they have to be open to many third-party applications.
Organizations now function as talent networks, not hierarchies. 34% of companies tell us they operate as a network (up from 6% in 2016), and more than 88% of companies tell me they want a better technology to manage gig and contract work. Zappos, Schneider Electric, Unilever and many others now manage themselves as “talent marketplaces,” encouraging people to play roles in multiple teams around the world.
And these new HCM platforms are not just “applications,” but rather micro-services platforms where applications run. Some of the most innovative apps in HR now come from third parties. HCM vendors simply cannot build everything themselves. I now think of core HCM as “application ecosystems,” more like the i-Phone than like Quickbooks.
Moreover, these systems have be designed around “experiences” not “processes.” The word Experience is now the biggest buzzword in HR, and it is profoundly changing the way software is developed. It’s no longer sufficient to build forms, tabs, and buttons for users: now we have to build systems that adapt to our needs, listen to our voice, change based on our data, and can be configured in many ways.
(Both SuccessFactors and Workday are just launching Experience Layers on top of their systems to address this.)
Finally, the HCM system of the future has to be an employee productivity tool, not jus an HR tool. It isn’t designed for HR anymore, it must be designed for employees and managers. The system should be useful, simple to use, and must interface with Microsoft Teams, Slack, WhatsApp, and all the other various collaboration tools we use at work.
In short, this is a whole new world – and it requires a new architecture, new user experience, and new technology stack.
ADP, An Unexpected Tech Leader
This industry is not for the faint of heart. Building an enterprise platform takes years, and once you start you’re stuck with the architecture you start with.
Workday’s architecture is fourteen years old and quite innovative, it feels proprietary. SuccessFactors is similar in age and is now being re-engineered around SAP Hana and a new Experience interface. Oracle recently re-engineered its HCM platform and it took almost five years. So when a company like ADP starts from scratch, it can upset the apple cart.
While many customers rushed to buy cloud-based HCM systems, their satisfaction has been mixed. The platforms are highly complex, they don’t accommodate new organization and performance models, and buyers want more innovation. HR departments want a stable, reliable HCM platform but they also want to be able to mix and match the best of breed on top.
Today, using what is called “cloud-native” systems, vendors can build modern applications faster than ever. And technologies like AI, cognitive interfaces, natural language processing, and graph database are readily available from Amazon Web Services, Google Cloud, or Microsoft.
Enter ADP.
ADP you say? Aren’t they a 70-year-old payroll company? What are they doing in the cloud architecture business?
Well yes, ADP does pay more than 40 million people in the US (one in six). But behind the scenes, the company is filled with technologists, and its new Lifion group has assembled some of the most senior tech architects in the world.
As Carlos Rodriguez the CEO and Don Weinstein the head of Global Product and Technology put it, ADP used to be a “services company fueled by technology.” Now it is becoming “a technology company with great services.” In other words, the company has heavily invested in its platform.
The new platform, today called ADP Next Gen HCM (a real name will come), has the architecture other vendors only talk about, and as it picks up speed it could become a major disruptor in the market.
What Is ADP Next Gen HCM?
Let me explain what ADP has done.
Through a skunk-works development team in Chelsea, NY, the company has been rewriting its payroll engine and HCM platform for several years. The project, originally called Lifion, is a “cloud-native” platform which embraces the latest technology stack needed to scale for the future.
“Cloud-native” simply means it’s built on the newest, containerized services, leveraging the latest technology in the cloud. This means the system is made up of many micro-apps, it uses low-code development, it leverages graph and SQL databases, and it never goes down for maintenance.
Let me give you some specifics.
ADP’s new architecture is designed around teams, not hierarchies, so it has capabilities to manage the future of work. You can create teams of any type in the system, and then include any type of worker in a team (full time, part-time, contingent). Teams inherit the hierarchical attributes of people (ie. who they report to) but also attribute them to the team. (Imagine a project team working on a new product, a safety team, and even an employee resource group.)
Unlike other HCM systems, each Team is an entity in itself, with its own business rules, apps, and measurement systems. You could have one team that uses an OKR goal application, another that uses a different survey tool. Teams are essentially the “grain” of the architecture, not the hierarchy. This is only possible because the system uses a Graph Database. Graph database technology models data as relationships, not rows and columns. (It’s the tech under Facebook and Google.) It has immense potential in organizations today.
The system is designed for “micro-apps and micro-services.” This means ADP can quickly build new applications easily, plug third party applications into the system, and open up the system for users and consultants to build apps. Think of the ADP Platform as a giant i-Phone: you can plug in any app and inherit all the data and security you’ve already built. You can assign apps to teams, so some teams can use one type of goal setting, another can use other features, and so on.
The development environment is “low-code,” meaning you can build apps in a visual tool. This means ADP and partners can extend the system easily, creating a flexible non-proprietary model to grow and expand.
ADP’s system is mobile-first and visually simple. The system uses a consumer-like interface (similar to Google), and seems very easy to use. Workday, which originally built a very innovative user interface, is feeling its age, and plans a major upgrade this Fall. SuccessFactors new HXM interface (Human Experience Management) is also a major push in this direction.
ADP’s AI engine is useful out of the box. And that’s not just because it uses AI, it’s because ADP has so much data. ADP houses more data about workers and jobs than any other company in the world, so if you want to know if your people are underpaid or if your retention is out of line, ADP has benchmarks you can use. The AI-based intelligence application delivers suggestions and recommendations on hundreds of talent issues, all in a “narrative intelligence” interface.
Just to let you know how much data the company has, ADP has more than 800,000 customers and a skills-cloud with more than 30 million employees’ job descriptions embedded.
ADP’s talent applications are also coming along. Clients sometimes complain about various parts of ADP’s recruitment or learning software, but StandOut, ADP’s next-generation engagement, goal, performance management, and team coaching system is a very competitive product. It is integrated into Next Gen HCM so it can be deployed immediately to any or all teams. The product has been highly successful in ADP, driving a 6% improvement in engagement and a 12% increase in sales productivity. 97% of ADP associates have completed the StandOut assessment, an aspiration most companies would dream of. (Cisco is also a big fan.)
ADP’s Next Gen Payroll engine, coupled with the company’s acquisition of Celegro, uses a reusable rules engine to greatly reduce the complexity of payroll. Payroll is a complex business operation filled with lots of special rules. The Next Gen payroll system is designed to be “rules driven.” Microsoft uses ADP’s Global Payroll and has reduced the number of global payroll administrators from 400 to a handful of payroll SMEs across the globe.
ADP’s new payment system is redesigned for real-time pay (the payroll engine computes all gross-to-net and deductions in real-time). This lets companies pay employees and contractors more frequently.
ADP’s Wisely system, the company’s smart payment app, is gaining more than 250,000 new members per month, making it one of the fastest-growing payment systems in the market. (Wisely lets you allocate pay to different categories, automatically create various forms of savings accounts, and use credit/debit and other pay methods right from your payroll.)
Through ADP’s application marketplace, the company is now one of the leading “platform as a service” vendors in the market (SAP is #2). As I mentioned above, HR departments need an “ecosystem of HR apps.” The average HR organization now has 11 systems of record and most companies have more. ADP’s app marketplace has more than 400 apps and sees more than 780 million hits annually. So if you use ADP for HR, you’re likely to find almost any add-on app you need.
Finally, ADP’s mobile HR app is highly competitive ADP has more users on its mobile app than any other vendor, and it includes a configurable onboarding and process design tool, so you can use it as an employee experience platform too. (It is the fifth most highly rated app in the Apple App store with a 4.7 rating and millions of reviews).
Is All This Really Ready?
Years ago an IBM Fellow made a funny statement to me: new software platforms are like babies, they make a lot of noise and they don’t always do what you want them to do. But over time they grow up, and eventually, they become responsible adults.
ADP Next Gen HCM is a fast-growing pre-teen. Today more than 20 pilot customers are using the system, and it’s working well. (Gold’s Gym is a customer and successfully manages many locations, many types of workers, with many pay models). It’s not going into full production until 2020 or 2021, but momentum will grow.
In the US, more than 60% of large companies have moved to cloud-based HCM already, but that still leads a lot of market opportunity. And I know some early cloud buyers are becoming itchy, so they may want to switch.
Can ADP Pull This Off?
One more point: can and will ADP sell and market this well?
In every market I’ve studied the “best product” does not always win. It’s the combination of product, marketing, sales, and service that wins. This is ADP’s next challenge. Now that the company has an advanced new HCM platform to sell, will they market, sell, and evolve it effectively?
I’m not saying you should short Workday, Ultimate, or any of the other successful HCM systems in the market, but this new ADP platform will be a force to be reckoned with. Let’s watch it closely.
There are four major trends to consider for your data security planning as the new decade begins.
Cyberattacks aren’t slowing down. In fact, both the number and the cost of attacks are increasing as the new decade dawns.
To combat these current and emerging threats, it’s worth looking back on the last 10 years. What technological advancements sparked the need for improved information security (infosec)? What’s next for attackers as defenses become more sophisticated? And which data security trends offer actionable “2020 insight”?
Retrospective Risk
According to Kim Albarella, Senior Director of Security Advocacy for ADP, significant cybersecurity shifts came about in the wake of events like Y2K and 9/11. “Companies started to get nervous that systems wouldn’t function properly,” she says.
Ten years ago, server and mainframe protection were top priorities. “While there were Blackberries, not everyone had one. iPads were just breaking out. Mobile was remote, but not widespread,” Albarella says. “Infosec was just starting with firewall protection, server protection and physical protection of data centers.”
But existing server protections began to fail. From whistleblowers to commercial breaches to widespread development of ransomware tools, changing conditions made data the battleground of enterprise IT. Attackers were always one step ahead and always finding new ways to enter systems. Businesses deployed intelligent, adaptable tools capable of detecting malicious resource use and network access, and in response, malicious actors leveraged fileless malware. Users moved to mobile, and cybercriminals followed with SMS threats and fake applications. At scale, organizations moved to the cloud, using increased resource availability to boost total security and enhanced connectivity to drive mobile adoption.
Now, experts predict greater personalization of attacks as protected data is leveraged to modify user behavior. More blunt-force breaches are likely as well, as hackers are now seeking simple routes through the increasingly complex Internet of Things (IoT) and other perpetually connected systems.
The last decade made it clear that change drives IT’s advantages and adversaries. With the benefit of “2020 vision,” we can observe four consistent data security trends from these years and move into the future of IT innovation with an informed perspective.
1. Handling the Human Factor
Human error remains the leading cause of data breaches, reports Kaspersky Lab. As Albarella points out, “We’re social computers, easily hacked.” Psychology matters as much as physical or digital data defenses, and if hackers can tap into our knowledge of critical network services, corporate email lists or personnel files, all it takes is “one trick, one click” for hackers to compromise key systems.
Ten years ago, this often took the form of easily identifiable scam emails offering large sums of money to unsuspecting staff members in exchange for seemingly innocuous information. Today, many of these messages are seemingly sent from the C-suite; as Albarella notes, “It’s going to get much worse with deep fake videos that are nearly perfect.”
But it’s not all bad news. Humans can act as both protectors and points of compromise. Albarella recommends investing in regular online and on-site training to help staff recognize potential threats and respond accordingly.
2. Getting Back to Basics
In the decade of databases, patching was priority No. 1. By applying patches to all connected systems, organizations could deliver security at scale to combat potential attacks. Today, the rise of remote workers and third-party providers means there’s no way to ensure all endpoints are equally well-defended, which creates a golden opportunity for hackers.
Here, Albarella recommends getting back to basics. “Don’t focus on what you can’t control or the most remote scenarios. Focus on the doing the rights things with the most impact today,” she says. But what does that look like in practice?
Patch everything — You may not get to every desktop and device, but the broader your updates are, the better your defenses stand to be.
Deploy the right tools — These should include advanced firewalls that can handle both cloud and local traffic and respond automatically to suspicious events.
Implement multi-factor authentication (MFA) — With mobile devices now being an essential part of business operations, MFA can frustrate front-line attackers without negatively affecting staff productivity.
3. Jumping the Generation Gap
Social media has become a driving force for business success. Albarella sees the “social paring of all functions creating another attack surface.” From Facebook to Twitter to LinkedIn to purpose-built, in-house social networks, “Employers must integrate social media — just like the cloud or big data — but they need to defend it.”
This requires policies and procedures capable of jumping the generational gap. While older employees may not understand how to use new tools like TikTok or Instagram, younger staff may not recognize their inherent risks. With social sites now being mined for data by attackers, organizations can’t overlook the need for clear directives and detailed best practices.
For example, it’s worth describing exactly what is permissible both on and off the clock. From posting on corporate accounts to sharing files for collaboration, be clear about your guidelines and the specific consequences for failing to comply with social policies in order to defuse potential attacks before they begin.
4. Developing a Disaster Plan
Finally, Albarella points to the need for resiliency plans that answer key questions, including, “Where’s my data? Who can access it? When? How?” Since pressing cybersecurity concerns are cropping up in real time, organizations need disaster recovery plans that can address the impact of attacks at scale but also focus on specific outcomes, such as recovery time objectives that get local resources back up and running.
Bonus Round: Small Businesses
Big corporate breaches regularly make the news; smaller businesses are often ignored. But as Albarella notes, the majority of cyberattacks are aimed at small businesses. SMBs need procedures in place to notify both staff and compliance agencies of any potential breaches, and they must account for the disparate nature of their networks: How do they secure remote workers? Public Wi-Fi connections? Portable hardware and Google docs?
While the same four data security trends apply, the best-case scenario for small businesses often lies with outsourcing: Finding trusted third parties to improve data defense without breaking budgets.
The last decade saw technology — and attack vectors — advance at breakneck speeds. While the next 10 years will naturally offer their own unique challenges, the trends outlined here will remain foundational elements of 2020 infosec success.
Innovation, Tech News, Trends
Accessible Video Controls
[MUSIC PLAYING]
[TEXT: Trends Influencing the Future of Work]
[LOGO: ADP, Always Designing for People]
[TEXT: Don Weinstein, Corporate Vice President, Global Product and Technology] Thank you, everybody, for coming out in here. It’s our Fast Company Innovation Festival. Going to be talking about innovation in the world of work.
[TEXT: Roberto Masiero, SVP of ADP Innovation Labs] Innovation, to me, is just thinking different. It’s just trying to find better outcomes.
[TEXT: Doug Politi, President, Compliance Solutions] My view is everything has to serve a business function and ultimately for us to drive growth.
[TEXT: Martha Bird, ADP Business Anthropologist] For me, it’s about asking questions differently, and it’s not so much forward facing, but it’s actually looking back. And so what are the difficult and messy challenges that we’re trying to solve for? The problem may not change, but the technology changes to address it.
[DON WEINSTEIN] You really have to think about, you know, who are the people that you’re putting into that process?[MARTHA BIRD] It’s really about putting together people who are really different. When I’ve come up with a change or done something different, I’ve had friction.
[ROBERTO MASIERO] It’s just really like putting the right team together with a good vision in front of it.
[DOUG POLITI] But it can’t stay in the lab. So it’s got to be–
[ROBERTO MASIERO] It can’t stay in the lab, no.
[DOUG POLITI] It’s got to– it’s got to ripple its way through the organization as a whole.
[DON WEINSTEIN] Space and time are the oxygen that innovation needs to breathe to fuel the fire.
[LOGO: ADP, Always Designing for People]
ADP understands the trends driving the evolving workplace, allowing us to build adaptive tools that help our clients work better. Hear from our panel of ADP Technology Leaders about what innovation means to them, how they look at key trends and how, as a collective whole, they are pushing the evolution of work.