As organizations develop their own internal ethical practices and countries continue to develop legal requirements, we are at the beginning of determining standards for ethical use of data and artificial intelligence (AI).
In the past 20 years, our ability to collect, store, and process data has dramatically increased. There are exciting new tools that can help us automate processes, learn things we couldn’t see before, recognize patterns, and predict what is likely to happen. Since our capacity to do new things has developed quickly, the focus in tech has been primarily on what we can do. Today, organizations are starting to ask what’s the right thing to do.
This is partly a global legal question as countries implement new requirements for the use and protection of data, especially information directly or indirectly connected to individuals. It’s also an ethical question as we address concerns about bias and discrimination, and explore concerns about privacy and a person’s rights to understand how data about them is being used.
What is AI and Data Ethics?
Ethical use of data and algorithms means working to do the right thing in the design, functionality, and use of data in Artificial Intelligence (AI).
It’s evaluating how data is used and what it’s used for, considering who does and should have access, and anticipating how data could be misused. It means thinking through what data should and should not be connected with other data and how to securely store, move, and use it. Ethical use considerations include privacy, bias, access, personally identifiable information, encryption, legal requirements and restrictions, and what might go wrong.
Data Ethics also means asking hard questions about the possible risks and consequences to people whom the data is about and the organizations who use that data. These considerations include how to be more transparent about what data organizations have and what they do with it. It also means being able to explain how the technology works, so people can make informed choices on how data about them is used and shared.
Why is Ethics Important in HR Technology?
Technology is evolving fast. We can create algorithms that connect and compare information, see patterns and correlations, and offer predictions. Tools based on data and AI are changing organizations, the way we work, and what we work on. But we also need to be careful about arriving at incorrect conclusions from data, amplifying bias, or relying on AI opinions or predictions without thoroughly understanding what they are based on.
We want to think through what data goes into workplace decisions, how AI and technology affect those decisions, and then come up with fair principles for how we use data and AI.
What Are Data Ethics Principles?
Ethics is about acknowledging competing interests and considering what is fair. Ethics asks questions like: What matters? What is required? What is just? What could possibly go wrong? Should we do this?
In trying to answer these questions, there are some common principles for using data and AI ethically.
As organizations develop their own internal ethical practices and countries continue to develop legal requirements, we are at the beginning of determining standards for ethical use of data and AI.
ADP is already working on its AI and data ethics, through establishing an AI and Data Ethics Board and developing ethical principles that are customized to ADP’s data, products and services. Next in our series on AI and Ethics, we will be talking to each of ADP’s AI and Data Ethics Board members about ADP’s guiding ethical principles and how ADP applies those principles to its design, processes, and products.
Read our position paper, “ADP: Ethics in Artificial Intelligence,” found in the first blade underneath the intro on the Privacy at ADP page.
ADP Business Anthropologist Martha Bird sat down with Daniel Litwin, the Voice of B2B, at CES 2020, discussing a wide range of topics related to how her anthropological work and research impacts businesses and consumer needs.
Bird has worked for numerous companies in the field of business anthropology since the early 2000s, working to create human-focused solutions to business needs.
Bird and Litwin touch on their CES experience, a modern focus on human-centered and human-responsive products and how those concepts affect consumer product development, consumer longing for personalized experiences, and more.
“Finding commonalities and accepting differences is the key to belonging,” said ADP’s business anthropologist, Martha Bird.
When I started to consider belonging at work, I knew exactly who to call — ADP’s business anthropologist, Martha Bird [MB]. Here’s some of our conversation about why belonging matters and what organizations can do to create and sustain a culture of belonging.
HB: Having a sense of belonging seems so important to how we move through the world and how we relate to our work. What is belonging?
MB: Belonging almost strikes people as poetic. It seems like a feeling, so it can resist the critical lens we need to unpack it.
People think of belonging as a psychological state, but it is actually cultural. It’s the notion of being inside or outside and relates to enacted phenomena like what the cultural norms are around us and how we compare ourselves to those norms.
Everything cultural is nested in other things and is influenced by power, resources, how things have been done in the past, and what the expectations are for the people involved.
Kids can feel like they don’t belong because of their clothes. New employees can feel like they don’t belong because of the jargon used in the organization. I’m a social scientist surrounded by tech people and it’s not surprising that my sense of belonging is tested from time to time. Ultimately, I’m privileged to feel I’m part of something bigger than myself.
HB: What makes a culture of belonging? It seems like belonging is relational. It’s partly how I perceive the circumstances and culture, how people already in that culture see it, and what’s actually going on regardless of our individual perceptions and opinions.
MB: There are so many ways to feel like you don’t belong — socially, economically, intellectually, emotionally. It’s that sense of other. To make sense of it, we can look at othering, break it down, and pick it apart to see what’s happening. We identify the discreet instances where someone feels alienated and read the cultural cues about what is happening. This gives us information about the culture.
There is no universal recipe for what makes a healthy culture. There are many good and right ways to do things.
It partly has to do with a culture’s view of the individual and how the individual should relate to others. In the United States, belonging often evokes family, but we also have strong cultural values in individuality and being recognized and valued as an individual. In other cultures, a sense of harmony is highly valued and working toward common goals is more important than individual achievement.
A culture of belonging fundamentally has to do with common goals and values, respect for each other, and a sense of our shared humanity.
HB: How can we help people feel like they belong at work?
MB: We want workplaces where people feel like they can be themselves, but are also working with others to do the work. It’s less about fitting in and more about complementing. There has to be room for difference. It’s like an orchestra where the manager is the conductor and we have all these different instruments playing different parts in the same piece of music. We don’t want just the violins or the tubas. We need all the different sounds, rhythms and harmonies.
Belonging at work starts with leaders modeling the values and behavior for their teams. Is it comfortable to embody those values? Sometimes that means being vulnerable and asking for help.
I recently gave a big speech to a large group of people in a setting where I felt anxious. Walking up to the stage, I decided to tell the audience that and ask for help. So I explained how I was feeling and asked them to tell me, “It’s okay, Martha!” It was great, so I asked them to do it again. And they did! I felt so much better and they were all on my team at that point, because I was vulnerable and asked them to help me in a way they could.
In cultures of belonging, it’s okay to be honest about what’s going on, even if it’s that you don’t feel included.
HB: What are some specific things that managers or leaders can do to foster belonging at work?
MB: At the organizational level, it’s essential to ensure that the values of the organization exist at every level and in every manager without exception. It’s also important to consider how to structure teams and make sure they can communicate effectively, based on where and how people work.
At the team level, good manager training is key. Managers need skills in working with teams, allowing for different views, and figuring out how to handle disagreements and how decisions get made. When people can weigh in on something, there is a sense of being in it together.
It’s important to see each other as people, not work roles. Connecting in person and outside of work makes a difference. We need to tell and know each other’s stories and create opportunities for sharing. Have lunch, have informal video meetings where everyone gets to tell something about themselves. I was in a meeting recently where we all told the story of our names. I learned a lot and felt like the people who heard my story knew me a little better, too.
We need more awareness and cultural consciousness by design. People are fundamentally creative and want to learn. We all have different experiences and different lives.
Finding commonalities and accepting those differences is the key to belonging.